Sodexo USA (SoGo Cash Card)
Project Year
2023-2024
Director
Debbi Anderson
Sodexo is a global services company headquartered in France, specializes in integrated facilities management and food services across various sectors, emphasizing a commitment to enhancing quality of life and employee well-being. SoGo Cash Card, a part of Sodexo's Banking & Treasury department.
SoGo Cash Card is a personal spending and gift card. It's fast and easy to
pay for your purchases at participating Sodexo locations. These locations often include larg companies, small business, and college universities.
Initial Planning & Wireframing
The initial planning for redesigning the SoGo CashCard site began with brainstorming the pros and cons of the original site. Working with a team of interns, we examined the weaknesses, stakeholder requirements, and existing content in order to create a sitemap and redesign a website that was both modern and innovative. The images to the right are a couple of wireframe examples showcasing the layout and functionality of the new design.
We evaluated several key industry competitors to gain insights into current trends, best practices, and the unique aspects of SoGo that set it apart. Using this information, along with understanding stakeholders' goals and priorities, we utilized FigJam to create a site map that outlined the navigation, hierarchy, and flow of the site. This was then integrated with our wireframes to guide the redesign process.
Prototyping & Iterative Design
Using Figma, we turned our wireframe into a working prototype. This allowed us to gather feedback from stakeholders, address any issues, and continuously improve usability. The prototype enabled stakeholders to provide targeted feedback, making fixes quick and efficient. Below are a few examples of the prototype.