DENISE CARROLL

 

   

Dark Forest Tavern

Logo Design Brand Identity Packaging Web Design UX/UI


Project Year
2022

Dark Forest Tavern is a tavern for cute video game monsters who need to restore their hit points after a big fight. Our goal is to make healing potions and foods rich in protein for the monsters that too-often disregarded. Our menu includes soups, stews, and protein-rich appetizers such as our grilled lizards (if you see yourself on the menu, don’t order it!) The exclusive location specifically for monsters (no adventurers allowed) is deep in a magical dark forest.



“Where do monsters go to recharge after a fight? Are they just left to die, or is there a place where they can get a hearty meal and a drink?”


-SYNOPSIS






Scroll through label designs below!





Research



My research for this project drew heavily from my childhood spent playing fantasy games like Zelda and Final Fantasy. I've always loved the whimsical and fun worlds of fantasy. Even now, instead of sleeping, I often find myself engrossed in cute fantasy mobile games or listening to Dungeons and Daddies (a Dungeons and Dragons podcast). This passion fueled my desire to create a brand that is not only fun but also super cute.

I decied to create a classic medieval tavern with a twist—the twist being that unlike most video game taverns, this one would cater exclusively to monsters.

Mood Boards




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